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Child-friendly Unicef town of Ruše


The birthplace of the pharmacist professor Franc Minařik
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Milan Robič
, Know-How

Boutique congress activities Natura 2020 Premium address the world book day, health and pharmacists, the world tourism day, the Earth day and the world day of mutual funds.

The aim of boutique congress activities, which include a conference, festival and forum, is promotion of historical, sports and sustainable tourism on the banks of 400 million years old virgin forest torrent Lobnica in a child-friendly Unicef town of Ruše. The activities are based on the XR technology used in a context of movie and photographic industry.

The goal is a comprehensive, all-Slovenian and global promotion of local legends of the town of Ruše, such as a pharmacist professor Franc Minařik and a poet Janko Glazer, as well as trustworthy business partners, official donors, sponsors and supporters of natural, cultural, technical, railway and educational dowry of a sustainable ecosystem of the Pohorje mountainside-Drava river-Kozjak mountainside, which spreads in the water circle Black lake–Black Sea in the eastern Alps.

We express gratitude to co-financers of our nonprofit activities with exclusive spiritual experiences of energetic hiking, which encompass motivational, photographic, culinary, sports, cultural, educational, movie, creative and architectural team buildings during the hidden treasure hunt Natura 2020 Premium. Namely, hospitality of I LOVE Natura 2020 – LET’S GO NATURA 2020 is not commercially available.

Do you know, that 99.99% of people in the world have never been in a virgin forest yet?
Do you know, that we are the only ones in the world with colossally beautiful 400 million years old virgin forest waterfall?

The society Natura 2020 dedicates its congress activities to the 140th anniversary of the birth of our compatriot professor Franc Minařik, which will be celebrated on the 9th of June 2027. Our aims of conservation of natural, technical and cultural heritage are oriented innovatively, to boutique, tourist- and specialist-friendly VR, AR and XR technologies.

A historian and pharmacist professor Franc Minařik was born nearby 400 million years old golden dam of the mountain creek Lobnica, known as a humming pearl of the Pohorje mountainside. Namely, he was born in an administrative building of the glass factory NOVI BENEDIKTOV DOL on Smolnik, which is nowadays a part of the child-friendly Unicef town of Ruše, where he attended primary school, because his father was a director of the glass factory.

He was a winner of the Schelenz plaquette, the highest prize, which can be awarded to a historian of pharmacy. He also won the order of merits for a nation with the golden star, as well as the Winkler plaquette by International society for history and the award Lauri di palatino of the University of Pisa. University of Ljubljana appointed him associate professor of a history of medicine, while the German society for a history of pharmacy posthumously awarded him the Ferchel medal.

He died on the 9th of June 1972 in Maribor. He is buried in Lenart. His surname is given to streets in Maribor and Ruše. We also have Minařik medals – recognition awards of the Slovenian pharmaceutical society.

Online source: Ruše, 8 February 2023

24. oktober 1957 - Dr. Minarik Fran, avtor Jože Gal Večer

24. oktober 1957 – Dr. Minařik Fran, credit Jože Gal, Večer

Digital cultural heritage in the child-friendly Unicef town of Ruše

The town of Ruše is a birthplace of well recognised famous Slovenian personalities, as follow:
  • Benedikt Vivat (21 March 1786, Smolnik – 3 September 1867, Smolnik), a founder of the glass factory Novi Benediktov dol;
  • Franc Minařik (9 June 1887, Smolnik – 9 June 1972, Lenart), a doyen of pharmaceutical art, who gave name to Slovenian Minařik medals and Minařik recognition awards;
  • Janko Glazer (21 March 1893, Ruše – 2 February 1975, Ruše), a receiver of the Prešeren Award (1968), whose surname was given to the award for cultural achievements of the city of Maribor in 1987.
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Ars pharmaceutica / Umetnost lekarništva, stalna razstava v Pokrajinskem muzeju Maribor (foto: Tomo Jeseničnik)

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Eduard Lind, Steklarna Benediktov dol, o. pl., po 1854, Pokrajinski muzej Maribor (foto: Tomo Jeseničnik)


The non-profit congress activity LET’S GO NATURA 2020 addresses as main values transparency and sincerity, connection of best people, excellence in relation to clients, efficiency and innovativeness, as well as close relationship with people who make us possible to create in a sustainable ecosystem of the Pohorje mountainside-Drava river-Kozjak mountainside in a child-friendly Unicef town of Ruše the environment, where open communication and everyday challenges are not only welcome, but also mean responsibility to 400 million years old mountain watercourse Lobnica, a humming pearl of the water circle Black lake–Black Sea, which flows through the virgin forest Šumik on the Pohorje mountainside.

The vision of digital transformation LET’S GO NATURA 2020 is to become the best on-line destination in the XR (VR & AR & MR) technology in Styria as well as Slovenia.

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Our goal is taking care for zero carbon footprint of a boutique destination on the Ruško Pohorje mountainside. We plan to achieve this by setting up on-line platform LET’S GO NATURA 2020 and recommendative quiz LET’S GO Natura 2020 Premium, which are performed to offer support to our strategic sponsors and official donors in achieving their strategic, business and financial goals. We also protect mutual trust in accordance with legislation and by strengthening credibility, responsibility, excellence, honesty, loyalty and integrity of sustainable raising awareness, education and empowerment with regard to natural, cultural and technical heritage of experiential destination Natura 2020. By presence/authenticity we establish a long-term vision with multifaceted positive effects, which reflect in broader Slovenian space. Namely, on a basis of principles of the economy of ethics of virtue according to the teaching about wisdom Gnothi seauton we promote culture of harmony.

The aim of promotion the birthplace of a pharmacist professor Franc Minařik, a poet Janko Glazer and a glass factory owner Benedikt Vivat is to proclaim their reputation, as well as reputation of destination in the vicinity of 400 million years old virgin forest waterfall Grand Šumik, the highest Slovenian waterfall on non-carbonate soil, on Slovenian and foreign markets in a sphere of movie, photographic and experiential tourism, where we participate with 3D-modelled water lily from Lovrenc lakes and a videoclip about 24 metres high Grand Šumik waterfall. “Help to yourself”: it’s the motto of a campaign, which we use for raising funds of official sponsors and donors for investment in bilingual on-line platform LET’S GO Natura 2020 Premium. It will enable us giving credible assistance to interested stakeholders in discovering boutique historical and local heritage of green circular transition.

In media res
  • LET’S GO ON A TRAIN – LET’S GO TO THE CHILD-FRIENDLY UNICEF TOWN OF RUŠE. A purpose is to discover 400 million years old mountain torrent Lobnica, a humming pearl of the Pohorje mountainside, including visit of the permanent photographic exhibition AMAZING VIRGIN FOREST ŠUMIK.
  • LET’S GO TO AMAZING VIRGIN FOREST TO DISCOVER 400 MILLION YEARS OLD GRAND ŠUMIK WATERFALLis a photographic excursion intended for taking winter videos by use of a drone.
  • LET’S GO TO SMOLNIK TO DISCOVER 400 MILLION YEARS OLD COLOSSAL CANYON OF THE LOBNICA VALLEY – winter trip along the colossal canyon from the Harič sawmill to remnants of the Marinc sawmill. Phone signal does not exist.
  • LET’S GO TO RUŠE WINE PATH– discover a descendant of the oldest vine in the world Modra kavčina and make a circular walk along 2.7km long wine path to find an entrance to the Pohorje underground world, where lives the enchanted Pohorje Sleeping Beauty.
  • LET’S GO TO HELP A FOX TO FIND ITS DEN is a trip for the youngest participants.
  • LET’S GO POD GOROJ for a visit of a summer theatre with a prince’s stone and walk to the bench of love.
  • LET’S GO BY BYCICLE TO RUPNIK BUNKER ON THE BANK OF DRAVA RIVER ON BEZENA, where you can enjoy a view of the Viltuš mansion from the opposite bank of the Drava river.
  • LET’S GO TO CIRCULAR RIDE WITH A TOURIST TRAIN AROUND THE WATER GONDOLA LOBNIŠKA RIŽA – a panoramic ride from the eastern to the western roundabout of the town of Ruše, which crosses the old centre of the town.
  • LET’S GO TO MOTIVATIONAL WORKSHOP GNOTHI SEAUTON to learn about innovative business model of awakening leadership competences MARKET ENTRY in fields of labour, capital and finances.
  • LET’S GO TO ON-LINE SCHOOL OF AWAKENING. Awakening imagination/nobleness is a unique and sacred moment, which links you to the character of the virgin forest and 400 million years old watercourse regardless of your religion or tradition. You can choose it to raise your empowerment, as an upgrade of your leadership skills.


Mimimal number of participants: 50 (one bus/train). 

Maximal customized team building participation: 250 persons a day.

Town. Forest. Lake. Castle. River.

Feel softness of 400 million years old mountain creek in the Eastern Alps. Grow fond of a colossal virgin forest. Get acquainted with an origin/author of the teaching about wisdom Gnothi seauton, which proclaims a doctrine of a case study of knowing the sustainable economy of ethics of virtue.

Leadership competencies

PREMIUM spiritual experiences of energetic hiking NATURA 2020 are concentrated on natural, cultural, technical and mythical heritage of the water circle Black lake–Black Sea. We are focused on awakening leadership competences.

You can discover 400 million years old mountain creek, which flows through the virgin forest. You can also meet a local legend – an author of the teaching about wisdom Gnothi seauton (who, what we are). Visit Slovenia, a country of green luxury, where intertwine impacts of Alpine, Dinaric, Pannonian and Mediterranean regions.

Premium quality of the brand NATURA 2020 is intended for business leaders. It promotes business tourism. The main role is played by congress activities. You can experience this story in a healthy, family- and child-friendly Unicef town of Ruše

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The sunny side of the ALPS

Welcome on the sunny side of the Alps, in the Drava valley where you can discover child-friendly Unicef town of Ruše, which is the only town of this kind in the world with primevally preserved virgin forest and 400 million years old mountain river.

Realistic forest escape AMAZING NFT ADVENTURE NATURA 2020 starts by visit of the permanent photographic exhibition in the Guesthouse Ribič, where we will also gather after arrival. Then we will enter a natural reserve of the Pohorje mountainside where you will admire 400 million years old mountain river, the symbol of the water circle Black lake–Black Sea. During realistic forest escape along the Holcerska path at the heart of the virgin forest you will carry out the golden section as a part of the photographic adventure Water sprite Jezernik. You could feel natural amphitheatre through sound retreat. You will also wake up by help of foot therapies in icy cold river. Tastes of colour sessions range from snowy white queen to golden autumn, and from innocent green spring to blue summer. Local legends will tell you folk fairy stories of the Pohorje mountainside. If you are aware of folk customs, you could not overlook gastronomic hospitality. Everything is close to you. Participation at your own risk.

Our challenge

Natura 2020 is a unique, 400 million years old medium mountain movie destination created for production of top iconic films end series.

Our ideal clients are a Hollywood movie star Charles Keanu Reeves, and Dzongsar Jamyang Khyentse Rinpoche, also known as Khyentse Norbu, a Tibetan/Bhutanese lama, writer and director. 

We can offer an author book collection titled Gnothi seauton, as well as immaterial heritage in the Pohorje customs of spiritual imperative, which main figures are the water sprite Jezernik and the enchanted Pohorje Sleeping Beauty.



Congress activities – festival/conference/forum – Natura 2020 are performed on the following occasions:
  • World Book Day (23 April), dedicated to the first Slovenian teaching about wisdom Gnothi seauton;
  • Doors Open Day Ars pharmaceutica Minařik (9 June), dedicated to a pharmacist professor Franc Minařik;  
  • World Tourism Day (27 September), dedicated to a sustainable ecosystem of the Pohorje mountainside-Drava river-Kozjak mountainside, as well as the Alpine, Dinaric, Pannonian and Mediterranean regions of the water circle Black lake–Black Sea.

ESG boutique congress activities Natura 2020 address its own image/faith/power of each participant, his/her reputation and references, because 99.99% of people have never been in the virgin forest yet. 

The purpose is to test sports passion (walking, running, cycling), get acquainted with cultural dowry (book, poetry, music) and experience enlightenment (course, excursion, team building) in the neighbourhood of the birthplace of a pharmacist professor Franc Minařik, who was born on the bank of 400 million years old mountain creek Lobnica, which flows through an amazing virgin forest Šumik on the Pohorje mountainside in the eastern Alps.

The aim of highly intense motivational event is to awaken imagination (ability to imagine, dream), strengthen leadership capabilities (roles, tasks, skills) and upgrade leadership competences (intelligence, creativity, talent) on a basis of the teaching about wisdom Gnothi seauton (who, what we are).


Welcome among partners of the ESG commitment Natura 2020. We invite you to join our efforts to enter the world of the ESG business environment Natura 2020 and a better world, where we want to live in beneficial, charitable and voluntary way. Such a world we want to leave as a heritage of green luxury to next generations.

Referential example of the ESG commitment Natura 2020 is a natural value of the virgin forest Šumik, where ESG factors of 400 million years old water circle Black lake–Black Sea link to and intertwine with integral Universe changes, which also include awakening of leadership competences. This enables us to strengthen awareness of the green luxury Natura 2020 and teaching about wisdom Gnothi seauton by high-tech support.

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We perform the ESG strategy of innovating value of green spiritual transformation Gnothi seauton with our own brands of green leadership, which create cosmopolitan excellence of target partnership/networking/connecting:

  • The forum addresses in a quality manner empowerment with regard to the teaching about wisdom Gnothi seauton and priceless value of 400 million years old unspoiled environment. We are focused on the virgin forest Grand Šumik waterfall, which we preserve by use of TaleUp application. In such a way we take care for zero carbon footprint and contribute to tackling climate change. Welcome, IT creators of the ESG start/scale-up investment leadership.
  • The festival addresses in a cosmopolitan way the care for social and economic progress, what we promote together with school community. Namely, we donate to pupils of the Elementary school Janko Glazer learning tools in a form of photographic items connected with a local heritage and local legend professor Franc Minařik. We invite receivers of Minařik medals and recognition awards.
  • The conference addresses in a boutique manner high standards of infrastructural corporate management of green luxury in Slovenia and broader region. We are focused on management of green freight, infrastructural, railway, energetic and banking knowledge, because we plan to issue the ESG bond NFT Natura 2020.

The events are created for known partners, i.e. green leaders, who we constantly invite to join us in charitable and sustainable promotion of the ESG brand of boutique tourism Natura 2020, which addresses cosmopolitan peace, nobleness, welfare, wisdom and maturity.

Natura 2020 is a good practice of strategy of innovating added value of the teaching about wisdom Gnothi seauton. This good practice allows us to evaluate impact of management, environment and society on nonprofit activities, feedback loop and carbon footprint.

Jože Hertiš

With a donation, we have been supported for many years by Mr. Jože Hertiš, founder of SELTRON, who says:

"I will be most happy and satisfied if you continue to be so brave and persistent and to make your mission and vision a reality. Sooner or later, this will certainly bear fruit and confirmation in the wider environment. So, just go ahead with courage".
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