Natura 2020 - Since 2013

Association pages


The non-profit congress activity LET’S GO NATURA 2020 addresses as main values transparency and sincerity, connection of best people, excellence in relation to clients, efficiency and innovativeness, as well as close relationship with people who make us possible to create in a sustainable ecosystem of the Pohorje mountainside-Drava river-Kozjak mountainside in a child-friendly Unicef town of Ruše the environment, where open communication and everyday challenges are not only welcome, but also mean responsibility to 400 million years old mountain watercourse Lobnica, a humming pearl of the water circle Black lake–Black Sea, which flows through the virgin forest Šumik on the Pohorje mountainside.

The vision of digital transformation LET’S GO NATURA 2020 is to become the best on-line destination in the XR (VR & AR & MR) technology in Styria as well as Slovenia.

7 (1)
4 (2)

Our goal is taking care for zero carbon footprint of a boutique destination on the Ruško Pohorje mountainside. We plan to achieve this by setting up on-line platform LET’S GO NATURA 2020 and recommendative quiz LET’S GO Natura 2020 Premium, which are performed to offer support to our strategic sponsors and official donors in achieving their strategic, business and financial goals. We also protect mutual trust in accordance with legislation and by strengthening credibility, responsibility, excellence, honesty, loyalty and integrity of sustainable raising awareness, education and empowerment with regard to natural, cultural and technical heritage of experiential destination Natura 2020. By presence/authenticity we establish a long-term vision with multifaceted positive effects, which reflect in broader Slovenian space. Namely, on a basis of principles of the economy of ethics of virtue according to the teaching about wisdom Gnothi seauton we promote culture of harmony.

The aim of promotion the birthplace of a pharmacist professor Franc Minařik, a poet Janko Glazer and a glass factory owner Benedikt Vivat is to proclaim their reputation, as well as reputation of destination in the vicinity of 400 million years old virgin forest waterfall Grand Šumik, the highest Slovenian waterfall on non-carbonate soil, on Slovenian and foreign markets in a sphere of movie, photographic and experiential tourism, where we participate with 3D-modelled water lily from Lovrenc lakes and a videoclip about 24 metres high Grand Šumik waterfall. “Help to yourself”: it’s the motto of a campaign, which we use for raising funds of official sponsors and donors for investment in bilingual on-line platform LET’S GO Natura 2020 Premium. It will enable us giving credible assistance to interested stakeholders in discovering boutique historical and local heritage of green circular transition.

60342571 10219020129717970 1170517354258366464 N
1 Nosilna.jpg
3 (1) (1) (1)
  • LET’S GO ON A TRAIN – LET’S GO TO THE CHILD-FRIENDLY UNICEF TOWN OF RUŠE. A purpose is to discover 400 million years old mountain torrent Lobnica, a humming pearl of the Pohorje mountainside, including visit of the permanent photographic exhibition AMAZING VIRGIN FOREST ŠUMIK.
  • LET’S GO TO AMAZING VIRGIN FOREST TO DISCOVER 400 MILLION YEARS OLD GRAND ŠUMIK WATERFALLis a photographic excursion intended for taking winter videos by use of a drone.
  • LET’S GO TO SMOLNIK TO DISCOVER 400 MILLION YEARS OLD COLOSSAL CANYON OF THE LOBNICA VALLEY – winter trip along the colossal canyon from the Harič sawmill to remnants of the Marinc sawmill. Phone signal does not exist.
  • LET’S GO TO RUŠE WINE PATH– discover a descendant of the oldest vine in the world Modra kavčina and make a circular walk along 2.7km long wine path to find an entrance to the Pohorje underground world, where lives the enchanted Pohorje Sleeping Beauty.
  • LET’S GO TO HELP A FOX TO FIND ITS DEN is a trip for the youngest participants.
  • LET’S GO POD GOROJ for a visit of a summer theatre with a prince’s stone and walk to the bench of love.
  • LET’S GO BY BYCICLE TO RUPNIK BUNKER ON THE BANK OF DRAVA RIVER ON BEZENA, where you can enjoy a view of the Viltuš mansion from the opposite bank of the Drava river.
  • LET’S GO TO CIRCULAR RIDE WITH A TOURIST TRAIN AROUND THE WATER GONDOLA LOBNIŠKA RIŽA – a panoramic ride from the eastern to the western roundabout of the town of Ruše, which crosses the old centre of the town.
  • LET’S GO TO MOTIVATIONAL WORKSHOP GNOTHI SEAUTON to learn about innovative business model of awakening leadership competences MARKET ENTRY in fields of labour, capital and finances.
  • LET’S GO TO ON-LINE SCHOOL OF AWAKENING. Awakening imagination/nobleness is a unique and sacred moment, which links you to the character of the virgin forest and 400 million years old watercourse regardless of your religion or tradition. You can choose it to raise your empowerment, as an upgrade of your leadership skills.


Mimimal number of participants: 50 (one bus/train). 

Maximal customized team building participation: 250 persons a day.


In October 2013 three enthusiasts established the Exploratory society of Milan Robič to broaden horizons of spirit and publish a book on the teaching about wisdom Gnothi seauton (2016). However, our top achievement happened in 2018, when we restructured ourselves as a legal person and renamed ourselves into the Tourist society Natura 2020.

Our focus on technological progress (IT) we stress by 3D modelled solution. We developed our own presentation of 24-metres high Grand Šumik waterfall in the TaleUp application for smart phones.

A trademark of spiritual experience of energetic hiking Natura 2020 Premium is promoted on the website of empowerment ‘Back to nature, back to origin’. Namely, we are proponents of the virgin forest Šumik and 400 million years old mountain creek Lobnica, a humming pearl of the Pohorje mountainside.

1 0
2 (1)

The cultural production consists of a series of 22 surveys/books, published for donors’ own needs. Artistic reproduction is presented by permanent photographic exhibitions of decorative wallpapers of dimensions 5 x 1.8 metres at five spots. They are exhibited in the Guesthouse Ribič (Amazing virgin forest Šumik and Enchanted Pohorje Sleeping Beauty) and Elementary school Janko Glazer Ruše (Water sprite Jezernik and Beauties of Slovenia). We also entered a competition of the Administrative unit of Ruše (Wedding destination Natura 2020). We have our own YouTube production. We are present on all important social media (Facebook, LinkedIn, Instagram, Twitter, YouTube).

We are all volunteers. Our extra power are our respested members. A strategic partner is Jože Hertiš, a founder of a company SELTRON. We are supported by the Slovenian Tourist Board. We are also members of the Tourist Association of Slovenia. Media sponsor of our 10th anniversary is the morning programme of Toti radio.

Our commitment is to take care for natural, cultural and technical heritage, which encompasses not only the first Drava hydroelectric power plant Fala, but also a railway dowry – the freight locomotive TDR MICA. Natural scientific dowry is presented by sustainable ecosystem of the Pohorje mountainside-Drava river-Kozjak mountainside. Cultural heritage includes historical personalities, such as a pharmacist professor Franc Minařik, a poet Janko Glazer and a glassworker Benedikt Vivat. Namely, all of them were born on the banks of 400 million years old mountain creek Lobnica, which flows through the virgin forest Šumik and creates the highest Slovenian waterfall on non-carbonate soil. A mythical dowry is expressed in Pohorje folk tales about enchanted Pohorje Sleeping Beauty, water sprite Jezernik and brigand’s bride.

By high-tech solutions we enact a zero carbon footprint, because we present beauties of unspoiled Alpine, Dinaric, Pannonian and Mediterranean world directly in our users’ living rooms.

2 (2)
2 (3)

Our ideal client is a Hollywood star Charles Keanu Reeves. We do not receive budgetary money. We spend all funds received from our supporters for noble purposes. Every autumn we strive to enable a panoramic ride with a tourist train and fan requisites I FEEL sLOVEnia for pupils of the Elementary school Janko Glazer and their parents, who participate at the chestnut picnic.

In 2022 we participated in artistic and sculptural project titled the BEES – NATURA 2022. A major partner was RULIK, while among participants were the Apiculture society Ruše, Society Natura 2020, High school for drawing and painting Ljubljana, as well as the Elementary school Janko Glazer. This year we play a role of promoter of the photographic project MINAŘIK’S LOBNICA RAPIDS, where we are supported by Photo club Maribor and Elementary school Janko Glazer.

We are focused on congress activities ARS PHARMACEUTICA MINAŘIK. Our motto is: I LOVE Natura 2020. However, the artificial intelligence will fuel activities LET’S GO NATURA 2020.


I was born in 1959 on a farm, my great-grandfather was a landowner. We soon moved to the largest Slovenian village of Ruše, where I still live today. The father and mother were family idols, the brother was an electrical engineer who was killed by lightning in broad daylight in 1986.

I graduated from the Janko Glazer primary school in 1974. I graduated from the secondary technical engineering school in 1978. Today, I have a degree in economics (2009). I was first employed by a local company, TDR. I had the status of a private researcher of the Ministry of Education and Culture of the Republic of Slovenia in the field of management (1994–2000).

Since 2016, I am the author of the Gnothi seauton wisdom teaching/book. I compiled it from a survey covering 22 books (COBISS). In my research, I used the dialectical theory of social systems. prof. dr. Matjaž Mulej was introduced to Asian culture by Buddhist leader Džongsar Jamyang Khyentse Rinpoche, also known as Khyentse Norbu, Tibetan/Bhutanese lama, director and writer. I studied the Babylonian organizational culture while working in Iraq during the period 1982-1986. Official Prof. dr. Šime Ivanjko believes that Gnothi seauton’s doctrine of wisdom belongs to the economics of virtue ethics, which is less known to economists.

I started the story about high added value of intellectual property experimentally, in Slovenian presidential elections in 2012. I wrote a book on that exploratory mission entitled I will become a president of the state, which was published in the same year. I enriched ENTRY TO THE MARKET of Slovenian presidential elections in 2017 in resounding manner on the Radio-television Slovenia. 

Scroll to Top