I LOVE Natura 2020. Wood. Stone. Water.

ESG DIPLOMATIC SUMMIT NATURA 2020:

LEADERS ON THE WINGS OF KNOWLEDGE GNOTHI SEAUTON

Philosophy, which transforms leaders, enterprises and sustainable practices

Ruše, 15 October 2025 and 9 June 2027

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The programme invites members of the SCC to the first visit of the town of Ruše, which is known in diplomatic circles as the Little Belgrade, and encourages them to enjoy silence of the Pohorje forests and discover natural and cultural heritage. Among significant milestones are the 380th anniversary of foundation of the Ruše Latin School, the first institution of this kind in the Lower Styria, as well as 140th anniversary of birth of professor Franc Minařik, who gave name to the highest Slovenian pharmaceutical medals.

The internal tourist product will be dedicated to:

15 October 2025 – the World Walking Day. The event will be exclusively organised for members of the SCC, who want to:

  • experience the golden rapids of the Lobnica creek, what depends on weather conditions;
  • taste traditional dishes of the Pohorje mountainside;
  • visit the virgin forest Šumik;
  • go for a walk across the path made of beams to reach the Black lake (30 minutes of walking away of Osankarica).

After return to the town of Ruše the event will be wrapped up by the main dish – Pohorje pot, which will be followed by a walk across the old centre of the town of Ruše on the occasion of the 380th anniversary of foundation of the Ruše Latin School. During a walk you will pass a descendant of the oldest vine in the world, and the monument in honour of the national Liberation Front. Participation of presidents of the Republic of Slovenia and the Republic of Austria is not planned.

9 June 2027 – 140th anniversary of birth of professor Franc Minařik. The programme will include:

  • sightseeing of the Minařik heritage in the Maribor Regional Museum;
  • a walk and sightseeing of the oldest vine in the world nearby the bank of the Drava river;
  • having a panoramic circular gondola ride to the peak of the Mariborsko Pohorje.

At the event will be present presidents of the Republic of Slovenia and the Republic of Austria.

We will do our best, that the tourist product will fulfil your expectations.

 

Step by step, we discover the world and ourselves, which is essential in the philosophy of Gnothi seauton. It teaches us that every challenge begins with a single step – the decision to explore ourselves and the world around us. This event, held on World Walking Day, offers a unique opportunity to take a collective step toward more responsible leadership, sustainable development, and the search for new opportunities.

The event will revive the historical significance of Ruše, where we will learn about the first lower Latin school in Slovenia and enjoy permanent photography exhibitions, walking, and other relaxing activities. These will provide an opportunity for connection and reflection on sustainable values.

The central part of the conference will focus on strategic collaboration among leaders, diplomats, and experts, who will work together to find solutions to global challenges in leadership, sustainable development, and international cooperation. The event will highlight the philosophy of Gnothi seauton as the foundation for innovative business models that integrate ethics, knowledge, and wisdom.

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The philosophy of Gnothi seauton represents a bridge of tacit knowledge, connecting all who act according to the principle of sue tempore – being in the right place at the right time as representatives of the ethics of virtue. Their actions are marked by efficiency and alignment with this doctrine. The dialectical nature of studium generale fosters balance, in line with the principle of sectio aurea. This balance can only be recognized by those who are well-informed and dedicated to investing in global peace and order.

The ESG goal of the Natura 2020 movement is in-depth education focused on sustainability, as well as promoting health and well-being. Among the invited guests are honorary consuls of foreign countries in Slovenia. The event’s pinnacle will feature a proposed walking meeting between the President of Austria and the President of Slovenia, who has been invited to serve as the event’s honorary patron. For support in organizing, we will approach the Government of the Republic of Slovenia and the relevant ministries within the 2025–2030 financial perspective.

Ruše, known as ‘Mali Beograd’, have a rich historical and diplomatic tradition. We take pride in the legacy of Jože Florjančič, the former financial minister of the SFRJ, and the century-old Ruše Lower Latin School, which between 1645 and 1761 was the first educational institution of its kind in Lower Slovenia, a century ahead of a similar school in Maribor.

Due to the 380th anniversary of the founding of the Ruše Latin School and the upcoming 140th anniversary of the birth of pharmacist Minařik, we will invite the Presidents of Austria and the Czech Republic to the summit. The cosmopolitan ‘Mali Beograd’, the National School of Prince Andrej, and the target EXPO Belgrade 2027 are reasons for inviting the President of Serbia, as Pohorje wood traveled all the way to Belgrade, completing the water loop from Black Lake to the Black Sea.  

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The strategic development conference is a platform for discussion and co-creating of sustainable, innovative and cosmopolitan solutions, which are based on the philosophy Gnothi seauton. They evolve in the context of unique vision I LOVE Natura 2020. Wood. Stone. Water.

Beside the legendary freight locomotive TDR MICA will be held a symbolic meeting to commemorate our supporter Anton Medved, the legend of railway management and leadership.

This year we will perform again a ride with a tourist train to make happy up to 400 pupils of the Elementary school of Janko Galzer and their parents at a traditional school chestnut picnic.

Above mentioned three world wonders are, as follows:

  • 57 hectares large natural reserve of mixed forest, where spreads 19 hectares big natural value of the virgin forest Šumik. In its heart are 400 million years old waterfall, 400 million years old enchanted Pohorje Sleeping Beauty, i.e. watercourse Lobnica, a humming pearl, as well as 400 million years old 24 metres high stone of glassworks wisdom and art nearby the waterfall. In this stone a sharp photographic eye can see a supernatural portrait of the face of the water sprite Jezernik.
  • 400 million years old water queen Lobnica, a humming pearl of the water circle Black lake–Black Sea.
  • 400 million years old Grand Šumik waterfall, a king od the water circle Black lake–Black Sea.
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You are invited to a common building of the future of the region, which respects nature, tradition and innovations.

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Purpose

The purpose of socially responsible innovation is commonly beneficial, charitable and sustainable. It addresses common benefits of promotion of movie, photographic and literary art.

Its aims are, as follows: 

  • promotion of destination, health, the ESG campaign and umbrella brand through sports passion, natural beauties and cultural heritage; 
  • empowerment of target public of 195,000 pupils and 115,000 people with various disabilities. Ideal fans are 300,000 daily listeners of the RADIO 1 (‘Denis Avdić Show’). Ideal client is a Hollywood star Charles Keanu Reeves; 
  • awakening of interest for joint investments in innovative Metaverse solutions based on the XR technology, as well as real estate and hotel management.

The vision of documentary and feature movie tourism Natura 2020 in combination with photographic tourism Natura 2020 addresses spiritual experience of energetic hiking along the Lobnica creek, which flows through the virgin forest Šumik and joins the trinity of rivers Drava-Sava-Danube. Thus, it forms the water circle Black lake–Black Sea.

The brand Natura 2020 Premium is promoted by the ESG campaign ‘I LOVE Natura 2020. Wood. Stone. Water’.

'I LOVE Natura 2020. Wood. Stone. Water'

is photographic, literary and movie ESG campaign of the brand Natura 2020 Premium, which connects cultural and social life through the artistic value of 400 million years old watercourse Lobnica, a humming pearl of the Pohorje mountainside, which is a triple world wonder, because it: 

  • flows through a primevally preserved virgin forest of deciduous and coniferous trees; 
  • in the heart of the virgin forest nearby 24 metres high waterfall can be found 400 million years old stone of glassworks art, where is engraved a portrait of the face of the water sprite Jezernik;
  • the water circle Black lake–Black Sea creates golden rapids of colossal green luxury of the sustainable ecosystem Pohorje mountainside-Drava river-Kozjak mountainside.
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Awaken sports passion and experience fans atmosphere during the ride on a tourist train, and visit a chestnut picnic. Get acquainted with natural beauties of colossally beautiful Lobnica valley. Discover cultural heritage of the child-friendly Unicef town of Ruše.

We raise funds of supporters of the ESG campaign, which enable realisation of the vision of socially responsible sustainable innovative models of natural sources management. We are open for official donorship, sponsorship and partnership.

Investing in a brand Natura 2020 Premium is socially beneficial privilege, honour, as well as opportunity, that we jointly increase quality of sustainable ecosystem of Slovenia and provide cosmopolitan excellence.

Customized events are created for known partners, donors, sponsors, supporters.

The legendary freight locomotive TDR MICA

LOBNICA, A HUMMING PEARL OF THE POHORJE MOUNTAINSIDE

Birthplace of the pharmacist professor Franc Minařik and poet Janko Glazer

ESG boutique donor conference strategically adresses the World Pharmacists Day (25 September) and the World Tourism Day (27 September), which are the opportunities for discovering natural, cultural, technical, railway, ethnographic, educational and mythical heritage created in the neighbourhood of 400 million years old clear watercourse Lobnica, a humming pearl of the Pohorje mountainside, which awakens healthy spirit in a healthy body in the virgin forest Šumik.

It is intended for participants, who accept a healthy lifestyle according to the motto ‘Back to nature, back to origin’ as a way of green transition to a circular economy. The customized event is refined for a known client, who is able to absorb a corporate culture Gnothi seauton.

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Strategic business conference ‘Natura 2020 for a clean planet’ addresses a good purpose in a field of science of life – health as our greatest wealth. Namely, Ars pharmaceutica is a complementary science of the knowledge management teaching about wisdom Gnothi seauton.

I love Natura 2020 – ‘back to nature, back to origin’ establishes the corporative integrity Gnothi seauton. The initiative Ars pharmaceutica Minařik highlights excellence of innovations, strengthens healthy life and promotes all-Slovenian history of pharmacy as the intersection of wisdom of a virgin forest/science and sustainable insight into active peaceful coexistence.

Health is our greatest property, which needs to be empowered, also by means of art of pharmacy, natural medicine, spirituality, hiking, cycling, poetry, music symphony and intense sound retreat/healing. The way to a man’s heart is through his stomach. Thus, spiritual love of traditional Pohorje cousine is a perfect remedy/experience. Consequently, a self-guided trip in the open air through the virgin forest Šumik along 400 million years old mountain torrent Lobnica, a humming pearl of the Pohorje mountainside, on the banks of which were born the pharmacist professor Franc Minařik, the poet Janko Glazer and the glass factory owner Benedikt Vivat, awakens a healthy spirit in a healthy body. The team spirit is strengthened and self-affirmed as a cosmopilitan image. Walk at your own risk along a demanding mountain path protected by a wire rope accelerates your bloodstream, because as a participant you take responsibility for yourself, your health and the team. In the virgin forest you do not have access to online connection and phone signal.

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Natura 2020 cares for a clean planet and sustainability by a smart phone application, which enables recording of a video clip of the highest Slovenian waterfall on non-carbonate soil. This approach reflects our social responsibility, because it contributes to preserving unspoiled virgin forest environment. You can find instruction for uploading the application here: https://natura2020.si/en/press-center. Howewer, our book collection Gnothi seauton (knowing yourself) serves to empowerment, as well as raising awareness of importance of a clean planet and a good purpose, which we see in a circular economy and green transition into a carbon-free society of innovations.

We dream of our own charitable green energy, a solar power plant, intended for the nonprofit activity NFT Natura 2020.

NATURA 2020 FOR A CLEAN PLANET AND GOOD PURPOSE addresses behavioural economy of ethics of virtue with its own examples of noble deeds, which present silent (tacit) knowledge, which stems from green luxury of natural, cultural, technical and railway heritage of the water circle Black lake–Black Sea in the eastern Alps in Slovenia, which is most renowned by 400 million years old mountain creek Lobnica, a humming pearl of the Pohorje mountainside.

This year our digital development pursuits the topic LET’S GO NATURA 2020, which is linked to flowering of artificial intelligence, which already started to integrate in a strategy of innovating value of the cover brand Natura 2020. We believe in Generation Y, in directors who will use AI and XR technology.

In media res

During the conference on the World Tourism Day we will also present examples of good practice, as follows:

  • Milan Robič decided to give a book on the teaching about wisdom Gnothi seauton (2023) and a handbook on searching sense titled I will become a president of the state (2023) for a good purpose of cosmopolitan imperative Natura 2020, because this is something natural, noble and magnificent in the context of the economy of ethics of virtue.
  • Marko Praprotnik donated a photographic item titled the Beauties of Slovenia of dimensions 5m x 1.8m, which is placed in the Elementary school Janko Glazer in Ruše as a learning aid, what was co-financed by Radio 1 (charity campaign Deželak the Hero), because this is something natural, noble and magnificent.
  • The Photo club Maribor supported a photographic mission titled Minařik’s silky rapids, which will be exhibited in an honour of the anniversary of birth of a pharmacist professor Franc Minařik after charity photo session, in accordance with ideals of the economy of ethics of virtue.
  • A tourist train for panoramic ride of more than 500 children of the Elementary school Janko Glazer Ruše and their parents will operate on the third Tuesday in October, in the time of the school’s chestnut picnic, because we will celebrate the 10th anniversary of foundation of the Society Natura 2020. Namely, sharing happiness for the sake of children and community is something natural, noble and magnificent in the context of the economy of ethics of virtue.
  • Our ideal client is a Hollywood star Charles Keanu Reeves. Basically, his behavioural economy of ethics of virtue is the reason, that we believe in a power of movie tourism. Dreams of immaterial cultural heritage are a tripple movie, which ought to influence different cultures and become litmus paper for discovering mental attitude of ‘masculinity, femininity, puerility’. 
  • Do you know, that 99.99% of people have never been in a virgin forest yet? Do you know, that through the virgin forest Šumik, where does not exist phone signal and you can reach the highest Slovenian waterfall on non-carbonated ground along demanding mountain path, flows 400 million years old creek Lobnica, a humming pearl of the Pohorje mountainside. On its banks were born a famous pharmacist professor Franc Minařik (1887–1972), a poet Janko Glazer (1893–1975) and a glassworker Benedikt Vivat (1786–1867).

We perform the strategic business conference NATURA 2020 FOR A CLEAN PLANET AND GOOD PURPOSE every year on the 27 September, i.e. on the World Tourism Day. We are loyal to the commitment ‘back to nature, back to origin’.

The conference is informative promotional tribute to the technical heritage – LEGENDARY LOCOMOTIVE TDR MICA, which left its mark on the Balkan peninsula, which is the crossroads of the Alpine, Pannonian, Mediterranean and Dinaric regions. The locomotive’s soul is alive museum item, which is exhibited in front of the main railway station in teh town of Ruše along the railway line Dravograd–Maribor. Our goal is, that the conference becomes a three-day holiday of world tourism, which is oriented to the technical dowry of the Slovenian Railways.

We perform the event in a personalised manner, for a known donor of the conference, which is open for interested public which respects our high-tech investments in ecologically acceptable presentation of natural, cultural and immaterial heritage of the water circle Black lake–Black Sea, which also consists of primevally preserved virgin forest Šumik, where flows 400 million years old mountain creek Lobnica, the humming pearl of the Pohorje mountainside. We decrease a carbon footprint by investments in IT solutions, which transfer colossal beauty of the ecosystem Pohorje mountainside-Drava river-Kozjak mountainside to the user’s home, what lowers pressure on the virgin forest and brings relief to unspoiled environment.

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The informative event is supported scientifically and educationally. Its goal is empowerment of interested investing public by opportunities and privileges of investing in the brand/story NATURA 2020 FOR A CLEAN PLANET AND GOOD PURPOSE.

We look for a contact with investors in:

  • unprecious metals, because we want to issue the SILVER COIN ‘I LOVE NATURA 2020’ of numismatic value;
  • crypto currency igrification of the NFT coin NATURA 2020;
  • • glamping NATURA 2020.

The Society Natura 2020 develops green industrial projects of boutique ecological tourism and technology, which facilitate transition to the zero-carbon society. Our base is located in the heart of traditionally green industrial centre of the town of Ruše, which uses cheap renewable energy.

PROGRAMS:

CHILDREN PANEL/STAGE:

  • Technical cultural heritage LEGENDARY LOCOMOTIVE TDR MICA
  • – Trip with a tourist train Jurček

MAIN PANEL/STAGE:

  • Presentation of the brochure about 400 million years old mountain creek titled LOBNICA, THE HUMMING PEARL OF THE POHORJE MOUNTAINSIDE
  • Presentation of the Lovrenc lake water lily in a mobile TaleUp application
  • Permanent photographic exhibition AMAZING VIRGIN FOREST ŠUMIK
  • Permanent photographic exhibition ENCHANTED POHORJE SLEEPING BEAUTY
  • Book GNOTHI SEAUTON with gilded edges

FESTIVE PANEL:

  • Granting recognitions of the Society Natura 2020
  • Private investor dinner
  • Silver coin ‘I LOVE NATURA 2020’

Participation is limited. The event is free of charge. The train performs only one circular running.

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AGENDA:

Day 1 (for a known donor/orderer)::

  • 12.45: gathering nearby a legendary locomotive TDR MICA and sightseeing of this museum item
  • 13.00: trip with a tourist train (start/finish TDR MICA)
  • 13.30: visit of permanent exhibitions of photographic items AMAZING VIRGIN FOREST ŠUMIK and ENCHANTED POHORJE SLEEPING BEAUTY
  • 13.30: presentation of the book I WILL BECOME A PRESIDENT OF THE STATE
  • 13.45: presentation of a book with gilded edges about the teaching GNOTHI SEAUTON
  • 14.00: presentation of the brochure LOBNICA, A HUMMING PEARL OF THE POHORJE MOUNTAINSIDE
  • 14.15: 3D presentation of a WATER LILY from the Lovrenc lake and playing of a videoclip of the Grand Šumik waterfall in the TaleUp application
  • 15.00: catering and separation of participants of the introductory panel 
  • 17.00: dinner of a private investor for a known orderer (presentation of the SILVER COIN ‘I LOVE NATURA 2020’ and the collection of 1000 NFT coins/tokens NATURA 2020)

Day 2 (for a known donor/orderer)::

  • 9.00: business breakfast and demonstrations of sustainable IT achievements
  • 10.00: excursion with guided sightseeing of natural, cultural and technical dowry along 400 million years old mountain creek Lobnica, a humming pearl of the Pohorje mountainside
  • 12.00: excursion AMAZING VIRGIN FOREST ŠUMIK (including self-guided visit of the Grand Šumik waterfall)
  • 14.00: excursion BLACK LAKE (with natural colourfel therapies)
  • 16.00: RELAXING INTERMISSION – swimming pool and wellness ŠPR
  • 17.00: dinner of a private investor for a known orderer (presentation of the SILVER COIN I LOVE NATURA 2020 & I FEEL SLOVENIA and collection of 1000 NFT coins/tokens NATURA 2020)
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Day 3 (donor selects one of hospitalities at 10 o’clock)::

  • 9.00: business breakfast ESCAPE ROOM OF THE GUESTHOUSE RIBIČ
  • 10.00: chase for a hidden treasure ENCHANTED POHORJE SLEEPING BEAUTY
  • 10.00: realistic castle escape BRIGAND’S BRIDE
  • 10.00: photo safari adventure WATER SPRITE JEZERNIK
  • · 12.00: separation

Catering provided by the Guesthouse Ribič, where the Society permanently exhibits two photographic wallpapers of dimensions 5m x 1,8m which present natural, cultural and technical heritage.

Networking takes place on a boutique scale. VIP participation in the main panel exclusively for a known donor/orderer.

Accomodation by your own choice. We recommend you the Hotel Veter Ruše.

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