The programme invites members of the SCC to the first visit of the town of Ruše, which is known in diplomatic circles as the Little Belgrade, and encourages them to enjoy silence of the Pohorje forests and discover natural and cultural heritage. Among significant milestones are the 380th anniversary of foundation of the Ruše Latin School, the first institution of this kind in the Lower Styria, as well as 140th anniversary of birth of professor Franc Minařik, who gave name to the highest Slovenian pharmaceutical medals.
The internal tourist product will be dedicated to:
15 October 2025 – the World Walking Day. The event will be exclusively organised for members of the SCC, who want to:
- experience the golden rapids of the Lobnica creek, what depends on weather conditions;
- taste traditional dishes of the Pohorje mountainside;
- visit the virgin forest Šumik;
- go for a walk across the path made of beams to reach the Black lake (30 minutes of walking away of Osankarica).
After return to the town of Ruše the event will be wrapped up by the main dish – Pohorje pot, which will be followed by a walk across the old centre of the town of Ruše on the occasion of the 380th anniversary of foundation of the Ruše Latin School. During a walk you will pass a descendant of the oldest vine in the world, and the monument in honour of the national Liberation Front. Participation of presidents of the Republic of Slovenia and the Republic of Austria is not planned.
9 June 2027 – 140th anniversary of birth of professor Franc Minařik. The programme will include:
- sightseeing of the Minařik heritage in the Maribor Regional Museum;
- a walk and sightseeing of the oldest vine in the world nearby the bank of the Drava river;
- having a panoramic circular gondola ride to the peak of the Mariborsko Pohorje.
At the event will be present presidents of the Republic of Slovenia and the Republic of Austria.
We will do our best, that the tourist product will fulfil your expectations.
Step by step, we discover the world and ourselves, which is essential in the philosophy of Gnothi seauton. It teaches us that every challenge begins with a single step – the decision to explore ourselves and the world around us. This event, held on World Walking Day, offers a unique opportunity to take a collective step toward more responsible leadership, sustainable development, and the search for new opportunities.
The event will revive the historical significance of Ruše, where we will learn about the first lower Latin school in Slovenia and enjoy permanent photography exhibitions, walking, and other relaxing activities. These will provide an opportunity for connection and reflection on sustainable values.
The central part of the conference will focus on strategic collaboration among leaders, diplomats, and experts, who will work together to find solutions to global challenges in leadership, sustainable development, and international cooperation. The event will highlight the philosophy of Gnothi seauton as the foundation for innovative business models that integrate ethics, knowledge, and wisdom.


The philosophy of Gnothi seauton represents a bridge of tacit knowledge, connecting all who act according to the principle of sue tempore – being in the right place at the right time as representatives of the ethics of virtue. Their actions are marked by efficiency and alignment with this doctrine. The dialectical nature of studium generale fosters balance, in line with the principle of sectio aurea. This balance can only be recognized by those who are well-informed and dedicated to investing in global peace and order.
The ESG goal of the Natura 2020 movement is in-depth education focused on sustainability, as well as promoting health and well-being. Among the invited guests are honorary consuls of foreign countries in Slovenia. The event’s pinnacle will feature a proposed walking meeting between the President of Austria and the President of Slovenia, who has been invited to serve as the event’s honorary patron. For support in organizing, we will approach the Government of the Republic of Slovenia and the relevant ministries within the 2025–2030 financial perspective.
Ruše, known as ‘Mali Beograd’, have a rich historical and diplomatic tradition. We take pride in the legacy of Jože Florjančič, the former financial minister of the SFRJ, and the century-old Ruše Lower Latin School, which between 1645 and 1761 was the first educational institution of its kind in Lower Slovenia, a century ahead of a similar school in Maribor.
Due to the 380th anniversary of the founding of the Ruše Latin School and the upcoming 140th anniversary of the birth of pharmacist Minařik, we will invite the Presidents of Austria and the Czech Republic to the summit. The cosmopolitan ‘Mali Beograd’, the National School of Prince Andrej, and the target EXPO Belgrade 2027 are reasons for inviting the President of Serbia, as Pohorje wood traveled all the way to Belgrade, completing the water loop from Black Lake to the Black Sea.


The strategic development conference is a platform for discussion and co-creating of sustainable, innovative and cosmopolitan solutions, which are based on the philosophy Gnothi seauton. They evolve in the context of unique vision I LOVE Natura 2020. Wood. Stone. Water.
Beside the legendary freight locomotive TDR MICA will be held a symbolic meeting to commemorate our supporter Anton Medved, the legend of railway management and leadership.
This year we will perform again a ride with a tourist train to make happy up to 400 pupils of the Elementary school of Janko Galzer and their parents at a traditional school chestnut picnic.
Above mentioned three world wonders are, as follows:
- 57 hectares large natural reserve of mixed forest, where spreads 19 hectares big natural value of the virgin forest Šumik. In its heart are 400 million years old waterfall, 400 million years old enchanted Pohorje Sleeping Beauty, i.e. watercourse Lobnica, a humming pearl, as well as 400 million years old 24 metres high stone of glassworks wisdom and art nearby the waterfall. In this stone a sharp photographic eye can see a supernatural portrait of the face of the water sprite Jezernik.
- 400 million years old water queen Lobnica, a humming pearl of the water circle Black lake–Black Sea.
- 400 million years old Grand Šumik waterfall, a king od the water circle Black lake–Black Sea.

You are invited to a common building of the future of the region, which respects nature, tradition and innovations.


Purpose
The purpose of socially responsible innovation is commonly beneficial, charitable and sustainable. It addresses common benefits of promotion of movie, photographic and literary art.
Its aims are, as follows:
- promotion of destination, health, the ESG campaign and umbrella brand through sports passion, natural beauties and cultural heritage;
- empowerment of target public of 195,000 pupils and 115,000 people with various disabilities. Ideal fans are 300,000 daily listeners of the RADIO 1 (‘Denis Avdić Show’). Ideal client is a Hollywood star Charles Keanu Reeves;
- awakening of interest for joint investments in innovative Metaverse solutions based on the XR technology, as well as real estate and hotel management.
The vision of documentary and feature movie tourism Natura 2020 in combination with photographic tourism Natura 2020 addresses spiritual experience of energetic hiking along the Lobnica creek, which flows through the virgin forest Šumik and joins the trinity of rivers Drava-Sava-Danube. Thus, it forms the water circle Black lake–Black Sea.
The brand Natura 2020 Premium is promoted by the ESG campaign ‘I LOVE Natura 2020. Wood. Stone. Water’.
'I LOVE Natura 2020. Wood. Stone. Water'
is photographic, literary and movie ESG campaign of the brand Natura 2020 Premium, which connects cultural and social life through the artistic value of 400 million years old watercourse Lobnica, a humming pearl of the Pohorje mountainside, which is a triple world wonder, because it:
- flows through a primevally preserved virgin forest of deciduous and coniferous trees;
- in the heart of the virgin forest nearby 24 metres high waterfall can be found 400 million years old stone of glassworks art, where is engraved a portrait of the face of the water sprite Jezernik;
- the water circle Black lake–Black Sea creates golden rapids of colossal green luxury of the sustainable ecosystem Pohorje mountainside-Drava river-Kozjak mountainside.

Awaken sports passion and experience fans atmosphere during the ride on a tourist train, and visit a chestnut picnic. Get acquainted with natural beauties of colossally beautiful Lobnica valley. Discover cultural heritage of the child-friendly Unicef town of Ruše.
We raise funds of supporters of the ESG campaign, which enable realisation of the vision of socially responsible sustainable innovative models of natural sources management. We are open for official donorship, sponsorship and partnership.
Investing in a brand Natura 2020 Premium is socially beneficial privilege, honour, as well as opportunity, that we jointly increase quality of sustainable ecosystem of Slovenia and provide cosmopolitan excellence.
Customized events are created for known partners, donors, sponsors, supporters.